Howard (Bud) Verfallie, CEO, AIFA, PPC, CFP
A graduate of Rutgers University with a Bachelor’s degree in Business Administration, Bud holds several professional designations including: AIFA (Accredited Investment Fiduciary Analyst/Center for Fiduciary Studies), PPC (Professional Plan Consultant/Financial Service Standards), and CFP (Certified Financial Planner/College of Financial Planning), ranking him in the top 1% of all Investment Consultants nationally.
Bud has been an instructor/trainer for over 25 years. Subjects include: “How to Initiate a Successful Asset Management Business in Your Accounting Firm”, “Converting Your Commissioned-Based Investment Practice to Fee-Based”, “How to Establish an Asset Management Practice”, and “Investments and Financial Planning.” Bud has taught financial planners CFP Preparatory classes for the National Institute of Finance.
A featured columnist for “Wealth Creation” magazine, Bud has several published works to his credit, including: “How Many Hidden Times Bombs are in Your Company’s Retirement Plan”, “Who’s Managing Your Company’s Retirement Plan?”, “The 10 Myths Concerning Your Retirement Plan”,and “Benefits of Upgrading Your Existing 401k Plan Rather than Replacing It”. He developed and published the workbook “How to Implement a Successful Asset Management Program in Your Accounting Firm.”
In 2005, Bud re-engineered the company into a 401k compliance consulting firm. In 2014, Bud formalized their Investment Advisor Strategic Alliance Program and changed the firm’s name to Victory Asset Management Co. Inc. dba Victory Fiduciary Consulting. Bud currently serves as Victory’s CEO, Chief Compliance Officer, and Senior Compliance Consultant.
Bud is a major contributor, developer, and architect of various innovations such as: compliance procedures manual for executives, standardized advisor marketing presentations, back-office support for investment management firms, asset allocation models, accounting firm marketing plans, investment committee’s due-diligence procedures and watch-list criteria, fee-based conversion model for financial planners, and a proprietary 55-point fund screening process.
Bud is a member of The International Board of Certified Financial Planners. He is a board member of the local Rotary Club since 2002, has held the position of President and is currently the fundraising chair. He is the volunteer Public Information Officer for the local Emergency Management Department, a Founding Board member of People for People (which raises money for families in need), and an active member of his church.
Bud has been married to his High School sweetheart for 37 years and has three children and five grandchildren. His hobbies include writing Biblical Substantiation Commentary (Defending Truth), personal fitness, nutrition, and boating.